The gambling industry has long been dominated by men. Today, there is a growing recognition of the place that women have in the industry, both as operators, in game design and as players. Slotocash has been working to create a more inclusive environment for women in every sector of the casino, from the leadership echelon down to the gamer lever.
The 2020 COVID pandemic caused the online casino industry to surge as people looked for ways to entertain themselves in their homes. Women were particularly affected as work, home and family responsibilities fell primarily on them. They turned to the online casino in droves.
Today, it’s estimated that 30% to 40% of online gamers are women with percentages creeping upward as the industry works to draw in this new and previously-untapped population.
Today, Sweden, the UK, Spain and Italy have the highest percentages of gamers, with most of those players engaging online. One factor that seems to be driving the increase in female gaming involves mobile gambling, thanks to women’s ability to multi-task.
Women find it easy to jump into the mobile casino for a game or two while standing in line at the supermarket, waiting for a cake to rise in the oven or sitting in the doctor’s office waiting for an appointment.
Sociologists note that, even in traditional societies where “expectations” dictate the roles that women are expected to fulfill, the anonymity of mobile gaming allows women to enjoy a modern activity without being seen to be stepping out of their traditional role. Another element that plays a part in attracting women to online gaming is the rise of social media.
Targeted advertising on platforms like Facebook and Instagram makes it easier to connect with female audiences with games and promotions that are specifically designed for women. Such features include bingo, virtual scratch cards and themed slots – games that can be played in minutes in between other tasks and activities.
Slots
Female players are drawn to slots where skill and strategy are generally unneeded. Slots are easy to play and no prior experience is needed. Many women are attracted by the engaging themes, colorful graphics and realistic sound effects that make the machines an attractive recreational distraction.
Now, SlotoCash and other leading gambling operators are launching initiatives with inclusive slot machines that depict women as leaders and role models. Some of these games include:
Cleopatra’s Gold Series
Slotocash casino features multiple Cleopatra’s Gold slot machines including Cleopatra’s Gold, Jackpot Cleopatra’s Gold and Jackpot Cleopatra’s Gold Deluxe. All of these machines are based on the legend of Cleopatra, Egypt’s last and most famous woman ruler who was one of the world’s most successful leaders. Today, her rule and personal life are studied by those who want to try to determine the secrets of her financial, military and personal romantic successes.
The Cleopatra’s Gold franchise is one of the casino’s most popular series of slot machines. Each machine features a unique combination of regular game features and special bonus rounds and elements that emphasize the life, loves and victories of the Queen of the Nile.
The historical narrative of this ruler who fought for her power and her personal desires provides the background to these empowering slot machines.
Gamers can select one machine at random or progress through the series – from Cleopatra’s Gold’s multiplied Wilds and free spins to the Jackpot Cleopatra’s Gold’s progressive jackpot and the Deluxe Jackpot Cleopatra’s Gold’s top prize of 7,500x top prize bet per line.
Wu Zietan
Empress Wu Zietan ruled China just a few centuries after Cleopatra ruled Egypt but, like Cleopatra, Wu Zietan’s reign showcased the ability of a woman to make powerful men bow to her rule.
Wu Zietan started her reign by ruling through others but by the end, she was able to rule in her own right. She ruled for 45 years, making China a great military and industrial power and, in doing so, earning the respect of the powerful Chinese ruling class.
The Wu Zietan slot machine honors the Tang dynasty’s Wu Zietan with an interactive online slot that highlights the abilities of a woman who wielded her imperial power to the benefit of millions of her subjects.
With five reels and 20 paylines, Wu and her entourage can bring you to a maximum win of 50,000x the triggering wager. There’s a free spins feature that activates whenever 3 or more scattered gong symbols appear in any pattern on the reels.
Tarot Destiny
Throughout history women often wielded power behind the scenes. That’s what’s happening in Tarot Destiny where the fortune tellers can direct the decision-makers as to the best course of action – thus influencing destiny without revealing their powers.
The Tarot Destiny slot machine features tarot card readers who spin through 10 paylines to deliver winning payouts. There’s also a special Hold and Spin feature, free spins, an expanding multiplier and more.
Enchanted Garden
There’s no need to be a powerhouse leader to get what you want. The Enchanted Garden slot machine brings Firefly Princesses to the reels who flit from payline to payline to activate payouts, retriggering free spins, triple multipliers and a special bonus feature.
Thanks to inclusive marketing and pro-active product design, today’s slots promote gender diversity that supports girl power!
